Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Wednesday, April 24, 2013

Digital Scales for a Handmade Business

A digital scale is very helpful to have around when operating a handmade business.

This small appliance was on my list of items to purchase for quite some time, but I delayed shopping for one because the vast selection seemed overwhelming.  When I was ready to explore my options, I determined what the most important factors were for my situation:

  1. Size / weight of the items to be shipped.
  2. Accuracy of digital scales.
  3. Durability.
  4. Value.

The parcels sent out from my business are generally under one pound.  I quickly ruled out many of the digital desktop scales which may handle 75 pounds or more, and focused my attention on kitchen scales.  This was a good idea for me, personally, because I spend a lot of time cooking.  

Once I concluded a digital kitchen scale was the obvious choice for me, the browsing was easier.  I decided on the Escali Primo Digital Scale due to many favorable reviews on Amazon.com and multiple cooking websites / blogs.  The fun color options also made my decision easier.

What? No more standing in line at the post office??

This little scale is durable and easy to clean.  The display is straightforward and can measure in grams, pounds, or ounces.  Accuracy is good. Accommodates up to 11 pounds.  Sells for less than $30.

Owning a digital scale allows me to accurately determine the cost of shipping packages to customers.  I can also purchase and print shipping labels from my computer - a valuable time saver.

 I did not fathom how much this handy little device would be appreciated until it was actually here! What are some of the most useful items for your small business?

Tuesday, October 30, 2012

Holiday Prep for Handmade Business, Part 3: Packaging

When a customer receives a package from your handmade business, they should be excited! They are opening something special.  The packaging should reflect how unique the contents are.  What can you do to stand apart without investing significant amounts of time and money on intricate wrapping?

product packaging
Via Cutiepie Company on Flickr




Packaging handcrafted goods can be both fun and challenging.  Finding the right details to set the tone takes time.  Think of the word handmade.  What do you envision? To me, it resonates with original, imperfect, detailed, and creative.  I do not think of it as busy, overbearing, or trying too hard.

I relish the little details.  Simple, clever additions that don't try to go overboard. The use of decorative edge scissors.  Textures on bows or fabric. Stamps and stickers can be good ways to include your theme without being overly expensive. Reusing items in a surprising way.  A pleasing color scheme. What materials will invoke your product and your self  into the overall look of the parcel?

The gift shown here from Cutiepie Company is the perfect example.  It is wrapped in elementary school writing paper.  Very simple, yet a surprising choice. They have added a ribbon - small, not complex, and complimentary to the lines on the paper. Stamping the recipient's name is great. The font is legible and not overly sophisticated.  Red stands out on the paper and brings to mind a teacher's grade at the top of the page.  I would guess the package might hold a journal, stationery, or special writing set.

Consider the recipient of your item.  Do you sell to men and women? Simplify things by going with gender neutral packaging.  The gift in the photo could be for anyone of any age on any occasion.  It is charming enough to be a holiday gift.  Try to find wrapping that works year round.  This makes things easier on you as a seller.

As you prepare to ship those holiday orders for your handmade business, reflect on the presentation of your goods.  What message are you giving about the contents?

Visit my earlier posts on holiday preparations for shipping  and materials.








Wednesday, October 10, 2012

Holiday Prep for Handmade Business, Part 2: Materials

Last week I took an inventory of my materials.  This can be a dull process, but it must be done.  When holiday orders are coming in, who wants to turn customers away because they ran out of yarn to knit scarves or silver to make necklaces?

Some tips to prepare a Handmade Business for the Holidays:

  • Set aside time to look through your goods now.
  • Which materials are running low?
  • Estimate which of your items will be in demand.  What is generating the most interest? Consider getting extra materials to produce more of that particular favorite.
  • Planning a new piece for your line? The holidays could be a good time to introduce something different to draw in fresh buyers and bring back previous customers.  What supplies are necessary to create this? 
  • Don't forget about office supplies: tape, printer ink, labels, business cards, pens, etc.   
  • Make a detailed list of needed items and, when possible, a notation of where to purchase.
Getting that order for materials in now means that you can price compare.  Who will give you the best deal? Do you have any discount codes to use before they expire at year's end? Ordering early eliminates the need to pay extra for rush delivery to your shop. You'll have time to wait for standard shipping. Finally, if anything is on back order, you have a head's up to plan for this inconvenience.

Read an earlier post on preparing for holiday shipping here.





Tuesday, October 2, 2012

Holiday Prep for Handmade Business, Part 1: Shipping Materials

The Holidays are rapidly approaching, and a handmade business needs to be prepared. Customers' orders should be shipped promptly. Having suitable packaging materials ready to go will accelerate the process.  

The jewelry I send is first placed into a gift box. This keeps pieces secure during mailing, and the item arrives ready to be given as a present - no additional wrapping required.  I consider the dimensions of my handmade goods when deciding which size gift box will work best.  A few more things to contemplate:  Is there a particular item that is popular with buyers? Will I be selling custom orders? If so, I may need more of one specific size box than others. Estimate and plan for this.  Rio Grande has a nice selection of jewelry packaging. Their gift boxes are available in a number of sizes or can be purchased in variety packs.

Once gift boxes are resolved, it is time to choose shipping materials.  I do a fair amount of online shopping.  This occasionally leaves me with bubble wrap and kraft wrap.  If clean and like new, the wrap can be reused for my own shipping purposes. I simply store it away until needed.

A box full of boxes
 Boxes for mailing my jewelry must be small, yet big enough to accommodate the aforementioned gift boxes.  I recently ordered from  Uline.  Their shipping boxes come in every shape imaginable. I am a visual person, so I drew the length and width of the shipping box that I was considering buying onto a piece of paper.  Then I  placed a gift box inside the lines to evaluate the fit. Keep a ruler handy to check the height.  Most boxes are sold in bundles, which allows Uline to have competitive pricing. However, they only send orders via UPS, so plan for this extra expense.

How do you streamline holiday shipping?




Wednesday, May 23, 2012

Little Ways to Make A Small Business More Socially Responsible

Reuse
Boxes and packaging that are in good condition can be reused.  Remove any previous labels and color over extra markings with a heavy black marker before shipping.

Save your scraps! Can they be upcycled or donated? 

Increase Efficiency
Combine tasks such as picking up supplies, meeting with clients, and shipping packages into one trip to reduce the amount of driving.  Make errands more environmentally friendly (and fun) by walking or biking if possible.

Support
Do you believe in shopping locally? Buy supplies from nearby stores.  Prefer giving your support to other small businesses owners? Research independent suppliers for your business needs.  Do any companies share a common belief or endorse causes that are important to you? Purchase from them.  (I like ordering from Rio Grande Jewelry Making Supplies  because of their approach to renewable energy and great customer service.)

Mentor
Serving as a teacher or guide to another person is rewarding for both parties.  If the business is very small, and without extra funds, working with a high school or college student as an intern could be a good choice.  You will streamline your process.  The trainee will benefit from your business knowledge and particular areas of expertise.  Positive support from an adult role model makes a huge impact on young lives.

Volunteer
Give your time outside of work to a cause that you believe in.  Not only will it make you feel good, you will gain new skills.  Skills that could be applied to your small business. 

Spread the Wealth
Donate a portion of your sales to a favorite charity.  Do what you can.  Even if it is a small percentage, you are making a difference.  If the funds are too tight, spread the word.  Tell others about the organizations that you want to support.  Serve as a humanitarian.  Be an example through your actions.


Get inspired.  Take a look at  5 socially conscious startups